Community Impact
The Work Is Always for the Community.
Every strategy CMG builds, every partnership it forges, every founder it supports, it all flows from a single conviction: that the communities most often left out of opportunity deserve to be at the center of it.
“Legacy is not only what we leave. It is what we make possible while we are here.”
— Arkebia Matthews
Choice Marketing Group was not built to serve institutions. It was built to serve communities... and to bring institutions into alignment with community priorities. The work looks different depending on the sector, but the north star never changes... economic opportunity, clean-energy access, workforce pathways, and entrepreneurship for the people who need it most.
From local neighborhoods to the corridors of global climate finance, CMG carries the same question into every room: who benefits, and how do we make sure it is the people who have been waiting the longest?
Impact Areas
Four Pillars of Community Impact
Economic Opportunity
Building pathways to wealth creation — through supplier readiness, procurement access, business development, and the financial literacy that turns opportunity into ownership.
Clean-Energy Access
Ensuring that the energy transition does not leave communities behind, by connecting residents, municipalities, and local businesses to the jobs, contracts, and benefits of the clean-energy economy.
Infrastructure Pathways
Opening the doors of the aviation and infrastructure sectors to workers and businesses from communities historically excluded from those opportunities through workforce pipelines, supplier programs, and intentional procurement.
Entrepreneurship & Legacy
Supporting the founders, innovators, and community builders who have historically been underrepresented in major markets and strengthening the ecosystems that will sustain their enterprises for decades to come.
Rooted in Place. Committed to People.
Louisiana taught Arkebia that community is not a constituency, it is a calling. The South's history of resilience, creativity, and collective action is the foundation on which CMG's community impact work is built. It is not charity. It is not optics. It is the reason the firm exists.
“Turn what you care about into impact.”
— Arkebia Matthews
Let's Build Together.
If you are working on something that puts community at the center — a program, a partnership, an initiative, or an idea — we want to be in the room.